Those who know me would have some inkling of my excitement regards the arrival every four years of the global rugby showcase that is the Rugby World Cup.
This may be surprising from the boy whose first rugby game at age 12 or 13, saw him play flyhalf and miss his only attempt at kicking for posts with a drop kick right in front. Our eighth man took over the kicking duties and made every kick he got. But I was hooked……..
The article below was originally posted here – The Business of Rugby view.
Today marks an important milestone in the road to Rugby World Cup 2015. With exactly 100 Days to Go until England play Fiji in the opening match of the Tournament at Twickenham excitement is building for the biggest sporting event of 2015.
Amongst the avalanche of information about the Tournament that has been released recently I thought I would pick out the 5 facts that are relevant to the business of Rugby World Cup 2015.
1. An economic impact study undertaken by EY on behalf of England Rugby 2015, revealed that Rugby World Cup 2015 is set to deliver nearly £1 billion of additive value into the UK economy http://www.ey.com/Publication/vwLUAssetsPI/The-economic-impact-of-Rugby-World-Cup-2015/$FILE/RWC%202015%20Economic%20impact%20study.pdf
2. Over 2m tickets have now been sold, which gives an idea of the scale of this Tournament. Overall Tournament “impacts” are in the region of 4bn making this an event with truly global appeal.
3. The Rugby World Cup economic boost could be greater than the Olympics, according to an article written in the Financial Times this week http://www.ft.com/cms/s/0/131a2702-0ba8-11e5-8937-00144feabdc0.html#axzz3cdy1Vpg.
4. Tickets are hard to come by but you you can secure tickets for ALL games through the official hospitality programme for Rugby World Cup 2015. You and your friends or guests can witness exhilarating matches from the best available Category A seats, with complimentary food, beverages and entertainment included. Prices start at £245 per person.
5. The money generated from the Rugby World Cup commercial programme, including the official hospitality programme, is the driving force behind record rugby growth worldwide. The programme accounts for approximately 90% of World Rugby’s revenues for reinvestment in rugby, enabling an unprecedented £340 million to be pumped into in development, tournaments, training and education and player welfare programmes across its 120 national federations between 2009 and 2016.
For more information about the Tournament or to find out more about the official hospitality programme for RWC2015 please visit www.rugbyworldcup.com/hospitality